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Position
Establish the business's commercial position.
Before assessing investment potential, we need to understand the business itself: what it does, whom it serves, how it competes, and what drives its performance.
We examine the commercial foundations of the business to determine the strength of its market position and the credibility of its growth opportunity.
Areas of assessment include
- Business model and revenue drivers
- Market opportunity and competitive advantage
- Customer base, demand, and retention
- Products, services, and distribution
- Commercial risks and growth opportunities
The outcomeA clear view of the business's commercial position and investment proposition.